Portrait of Matteo Paffetti
Matteo
Matteo — Paffetti  Matteo — Paffetti 
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I contribute to driving omnichannel data strategy across Digital Performance, Web, Client Services, CRM and Merchandising for the EMEA region — owning transversal projects from digital performance to web personalization and client behaviour analysis, using data engineering practices and AI models to turn complex signals into decisions non-technical stakeholders can act on. I design and run A/B tests to validate strategy, and I care most about the translation layer: making technical, KPI-driven work legible to the people who have to act on it.

I take full ownership of complex, cross-functional work end-to-end — scoping, prioritisation, execution — and I'm at my best in fast-paced, high-growth environments where curiosity and an entrepreneurial instinct matter as much as technical depth.

Experience

A record, not a résumé

Louis Vuitton

2 yrs 5 mos · Paris
Mar 2026 — PresentOmni Data AnalystParis

Part of the EMEA Omni Data & Performance team, supporting Digital Performance, Web, Client Services and Merchandising. Focused on the end-to-end 360° client data journey — using data engineering and AI models to enhance personalisation and improve the omnichannel client experience.

Oct 2025 — Mar 2026Digital Business AnalystParis

Delivered transversal insights across Digital Performance, Web, Client Services and Supply & Merchandising — cross-market analysis and data-driven performance monitoring for the region.

Apr 2024 — Sep 2025WFM Business AnalystBrussels

Performance Team, LV Client Service Europe

  • Owned performance reporting for 300+ FTEs — forecasting, budgeting, continuous improvement
  • Eliminated 400+ hours of manual Excel reporting by building Power BI dashboards adopted across departments
  • Led international reporting initiatives, aligning stakeholders across markets with cross-market analysis
  • Advised Client Service Managers and Directors on budgeting, team sizing and sales forecasting

adidas

1 yr 1 mo · Paris / Milan
Sep 2023 — Mar 2024Senior Specialist, Customer FulfillmentParis
  • Built automated Power BI reporting for Supply Chain KPIs, orderbook and inbound across multiple data sources
  • Automated order book & transport processes via Power Automate and Power Query — cut analysis time by 90%
  • Led cross-team projects for French DOM-TOM customers, purchasing and inbound logistics
Mar 2023 — Sep 2023Strategic Customer Fulfillment · InternMilan

Supported strategic account monitoring via automated Power BI flows and dashboards; harmonised KPI reporting for the South Europe region across Italy, Iberia, France and Greece.

Nuova Solmine SpA

4 mos · Scarlino, Tuscany
May 2022 — Aug 2022Assistant Warehouse Manager · Intern
  • Forecasted a 20% reduction in inventory costs via low-turnover stock analysis
  • Modelled a 30% reduction in truck loading time through internal mobility analysis (lean principles)
  • Built an internal document management app in MySQL / PHP
Toolkit
BigQuery
Power BI / DAX
Dataiku
SQL
Power Automate
A/B Testing
KPI Dashboards
Cross-market Analysis
Stakeholder Translation
Business Analytics
Languages
Italian
Native / Bilingual
English
Full Professional
French
Limited Working
Spanish
Elementary
Education

MSc, Production & Technological Innovation Engineering

Politecnico di Torino · Jul 2021 – Oct 2023 · 110 cum laude

Engineering fundamentals paired with finance, corporate law, supply chain and innovation management — the combination behind the technical/business bridge that defines the work above.

BA (Hons), Business

Technological University of the Shannon · Aug 2021 – Jun 2022 · First Class Honours

Analytical and strategic business grounding — identifying, analysing and solving problems across commercial and service organisations.